Introduction Project

 Final Print Advert

 Storyboard 1-6













Storyboard 7-12












Project Evaluation
In this project, I have developed many different skills that I have never been able to do. An example would be that I learned how to use basic, but useful skills on photo shop. Even though it was hard to get the hang of, it is always good to learn new skills and develop them further. Other skills I have learned is how to use a camera in a green screen room. I have had hardly and experience with cameras, and then to learn some skills just like that was a great achievement. One more skill I have learned is how to analyse adverts and posters well and what could their targets be.  I still have some weaknesses in using photo shop, as I have only ever been on it a few times, first time being at college, but I believe I could develop the skills in time. Another weakness would be that I don’t have many skills still in using a camera. I think I am progressing well and seem to be understanding all the work. I would like to develop my skills in photo shop and using a camera further.

Going back to my skills development initial assessment, I have identified and used many skills. These skills include using a camera. It wasn’t for long however, but I started to understand what a lot of different things mean, for example, effects such as negative and white balance. Other skills I have used is the basics on photo shop, including, magnetic lasso tool and understanding the shortcuts and codes in order to do the appropriate task. I have effectively used the skills efficiently and have used them clearly in my final product. For example, cutting out with the lasso tool on photo shop, and placing and image on top of another image, creating different layers and making up my final advert. The work I am blogging demonstrates my skills because, it shows how I took the pictures on the camera in the green screen room, through my storyboard. There were some weaknesses me and my group encountered during the process of our advert. We could have done a lot more planning on the project because we just seemed to jump into one idea, and then as we were creating our final advertisement, we were coming up with lots more better ideas. Another weakness we faced was the pictures for our storyboard. A lot of the images are similar and we could have taken a lot more and varied the shots. The variation we could have used could be shot distance, effects or even shoot mode, including burst and panorama. If I were to do this project again, I would not do the pictures in the green screen room. We were limited with ideas and we would have preferred to have an action background, instead of plain white. It seemed a good idea at the time and it would be different from everyone else’s. Also I would have taken a lot more pictures.

The target audience for our product before we re-branded it was an older group of the population, maybe around a range of 40-50 years old. The sweet packet has olden day righting on it and the sweets were developed firstly in 1907, and are not very appealing to a youth’s eye. For our new target audience, it is aimed at college students or an age range would be around 15-25 years old. The elements we used to grab their attention was the fact we had their age range models on our advert and made the yellow packaging a lot more bright. The story of our advert would also appeal because it is daft and funny. The fonts I used in the advert are original at first, but them for the slogan, ‘small sweet, big taste’; I used bright and bold typing. It also has a text shape of bulge to stand out even more. Some elements that don’t work in our project were the amount of content that was on the advert. I feel I could have added more text or images to the advert to make it tell more about the product and grasp the attention of more people.  People would take a look at the advert and only see the name, slogan and picture of the sweet. They will not know anything about them or what the sweets are for. This work demonstrates my understanding of segmentation systems because I could view what that certain type of audience is appealed to. An example would be the advert, because it shows the bright colours and the young models in the picture, to target that certain audience.